Marketing audit prepared for
Capioo
Five fixes that could put you in front of the searches already happening.
Capioo
Prepared for Annie
Prepared by
Dean Gravina
Founder, Results Media · 8 October 2026
Five channels, checked live on 8 October 2026. Every line traces to a source captioned on the page.
| Channel | Capioo | Simplicity | Mortgage Choice | What it means |
|---|---|---|---|---|
| Google rankings 6 money searches | Page one on 0 of 6 | Page one on 2 of 6 | Page one on 4 of 6 | Both brokers hold page one positions you do not. You hold none. |
| Google Ads Transparency Centre, AU | 0 ads on record | 0 ads on record | ~200 ads on record | Only the national brand is paying. The local specialist slots are empty. |
| Meta Ads Ad Library, active now | No ads found | No broker ads found | Active, since 10 Aug 2026 | Mortgage Choice is buying the feed. Nobody else in this market is. |
| Landing page Where the click lands | Apply flow live, no form fields in the code | Five click to call links, no form | Ads point to the homepage, not an offer page | Your apply page carries a phone number. Your competitors' paid clicks land on a homepage. |
| Reputation Google rating (reviews) | No profile found | No rating on their site | 2.8 (194 reviews) | Mortgage Choice carries 2.8 on ProductReview from 194 reviews and Simplicity publishes no rating of its own. Capioo has nothing for a buyer to read. |
Your site does the job it was built to do, and the phone number sits on both the homepage and the apply page. What you do not have is a single page one position on the six searches that bring business finance enquiries, or any ad presence in either channel. The one heavy advertiser pointing at this market is a national brand, and the local brokers beside you are not buying those slots either. That is the opening.
Six searches a business owner types before choosing a broker, read live from Google Australia on 8 October 2026.
| Search term | Searches / mo | Capioo | Simplicity | Mortgage Choice |
|---|---|---|---|---|
| business finance broker sydney | High est. | Not in top 10 | #5 | #1 |
| commercial finance broker sydney | High est. | Not in top 10 | #2 | #7 |
| business loan broker sydney | High est. | Not in top 10 | Not in top 10 | #5 |
| asset finance broker sydney | Medium est. | Not in top 10 | Not in top 10 | #1 |
| equipment finance sydney | Medium est. | Not in top 10 | Not in top 10 | Not in top 10 |
| small business finance sydney | Medium est. | Not in top 10 | Not in top 10 | Not in top 10 |
The first two results for business finance broker Sydney are a national broker franchise and a comparison site, followed by two specialist brokerages. Simplicity, the closest local peer in this set, sits at position two for commercial finance broker Sydney and position five on the head term. Google's own question box for this market asks what the monthly payment on a $50,000 business loan is and who the best small business lender is, which tells you what the searcher wants to see before they call anyone.
The chain, with every assumption written down. Deliberately conservative.
The six searches in this report, at an example volume a Sydney market this size supports. An example, not a measured figure.
The clicks you do not get today, once those pages sit around position three, rounded down.
Enquiries at 5% of those visits, rounded down.
Enquiries, not settled loans. What a funded deal is worth is your number, not mine.
Halve the example volume and it is still two or three enquiries a month that are not reaching you today. The searches happen either way, and the pages to catch them already exist on your site.
Estimates, not promises. Each assumption is deliberately conservative so the number holds up.
Rework the two pages that match the highest value searches (business finance broker Sydney and asset finance), put review and local schema across the site, and set up the Google Business Profile so the map pack has something to show.
| Advertiser | Ads on record | Last ran | Headline seen | Lands on | Offer on the page |
|---|---|---|---|---|---|
| Simplicity | 0 | Nothing on record | Nothing running | simplicity.net.au | Organic positions only |
| Mortgage Choice | ~200 | Active | "Find a Local Mortgage Expert" | mortgagechoice.com.au | Compare 35+ lenders, with sitelinks to borrowing calculators |
| Capioo | 0 | Nothing on record | Nothing running | capioo.com/apply | A live apply flow and a tappable phone number |
Google's Ads Transparency Center lists nothing on record for simplicity.net.au, the local broker sitting second for commercial finance broker Sydney, and nothing for Capioo either. The paid slots in front of these searches are close to empty. The one advertiser with real weight in this market is the national brand: about 200 ads point to mortgagechoice.com.au, offering a local broker comparison and sitelinks to borrowing calculators.
Your apply page is live. It starts with one simple choice (what type of finance do you need), it carries the phone number, and the page code holds the title and meta description a search result needs. I did not complete a submission, so this is a read of the page and not a test of the back end. The one gap I can see is that there is no form field in the page code anywhere on the site, so every enquiry depends on the apply component working and on you being able to see where it came from.
Theirs: Mortgage Choice leads with the lender count, "More means more choice with over 35 different lenders." Yours: nothing is running, so there is no contest to lose yet.
A keyword search for Mortgage Choice returns about 770 results and the sample ads carry their own brand and their lender panel. A search for Simplicity Loans returns nothing from the broker. Apart from the national brand, the feed in this market is close to empty.
Mortgage Choice runs both video and static, and every ad names who paid for it. That is the standard the searcher is now used to seeing, and it is free to match on the disclosure.
Why this matters: a stronger headline and hook lifts click-through. Higher click-through lowers what Meta charges per click. Cheaper clicks mean more visits from the same budget, and more visits mean more enquiries. There is room in the feed here, and no local broker is using it.
You already have a page for every finance type. The work is targeting the two that carry the enquiries (business finance broker Sydney and asset finance), so a page you have already paid to write starts earning.
A brand search for Capioo returns your site, LinkedIn and Instagram and nothing else. There is no Google Business Profile and no review to read. That is the first thing a buyer checks, and for a referral business it is the cheapest credibility you can buy.
One national brand has about 200 ads pointing at mortgagechoice.com.au and the local brokers have none on record. A tightly capped campaign on the six searches in this report, landing on the apply page, buys the traffic while the pages climb.
No schema markup anywhere and no form field in the page code. Those are the two pieces that let Google show a rich result and let you see which enquiry came from where.
Mortgage Choice is the only advertiser with a real presence on Meta in this market. A small creative test on one offer is the cheapest audience in this report to learn from.
Fifteen minutes on the phone, no pitch. I will walk you through the two searches worth reworking first and what a small ad test would cost.
Book a time with DeanAt 18 I started a corporate events company doing photo booths, DJing and photography. I could not afford an agency, so I taught myself web development, Meta Ads, Google Ads and SEO off YouTube, got myself to number one on Google, and took it to roughly $300,000.
Everything in this report I can read because I have spent my own money on the exact channels it covers. What follows is not theory. It is what I would fix first.
Founded at 18. Self-taught SEO to a number one ranking and grew it to roughly $300k.
Worked on accounts including MYOB, Heatstrip and i3Group.
Inside Sabri Suby's agency, working on multi-million dollar and international accounts.
MBA search for RMIT, Canberra, Victoria University and Southern Cross.
Rebuilt their SEO service. Four times the clients and three times the team in nine months.
Founded Results Media. Co-authored The Untold Secrets to Ranking #1 On Google.
