Marketing audit prepared for
Purever
Five fixes for a brand sitting ninth on the search its own title targets.
Purever
Prepared for Ellie
Prepared by
Dean Gravina
Founder, Results Media · 9 October 2026
Five channels, checked live on 9 October 2026. Every line traces to a source captioned on the page.
| Channel | Purever | CleanLife | Tooshies | What it means |
|---|---|---|---|---|
| Google rankings 6 money searches | Page one on 1 of 6 | Page one on 1 of 6 | Page one on 2 of 6 | Two small brands hold the winnable searches. The generic wipe terms belong to the supermarkets and Amazon. |
| Google Ads Transparency Centre, AU | 0 ads on record | 0 ads on record | 39 ads on record | Tooshies has 39 ads on record. You and CleanLife have none. |
| Meta Ads Ad Library, active now | No ads match your search criteria | 50,000 results | Not checked | No Meta ads from you. The 50,000 results under CleanLife's name are keyword matches on other advertisers. |
| Landing page Where the click lands | No ad running, so no page is set up to answer a click | No ads to land anywhere. | Ad lands on a page that names the supermarkets where the product sits. | Tooshies' ad click lands on a page that names the supermarkets. Yours has no ad and no stockist page behind it. |
| Reputation Google rating (reviews) | 5.0 (43 reviews) | 5.0 (5 reviews) | No listing found | Five stars from 43 reviews is a healthy start for a young brand, and it is more reviews than CleanLife shows. |
Your page title targets bamboo baby wipes Australia and you sit ninth for it, with your product also listed third through Baby Bunting. CleanLife holds the top of the Australian made search and Tooshies the eco friendly one, while the generic wipe searches belong to the supermarkets and Amazon. Tooshies is the only brand here buying Google ads.
Positions read live from Google Australia on 9 October 2026, not estimated.
| Search term | Searches / mo | Purever | CleanLife | Tooshies |
|---|---|---|---|---|
| bamboo baby wipes australia | Medium est. | #9 | Not in top 10 | Not in top 10 |
| australian made baby wipes | Medium est. | Not in top 10 | #1 | #6 |
| baby wipes australia | High est. | Not in top 10 | Not in top 10 | Not in top 10 |
| eco friendly baby wipes australia | Medium est. | Not in top 10 | Not in top 10 | #1 |
| fragrance free baby wipes australia | Medium est. | Not in top 10 | Not in top 10 | Not in top 10 |
| water wipes australia | High est. | Not in top 10 | Not in top 10 | Not in top 10 |
Read the two lists side by side. Australian made and eco friendly are held by small brands: CleanLife, Bunjie, Tooshies, Clean and Conscious. The generic terms are held by Chemist Warehouse, Woolworths, Amazon and Target. One of those fights needs a budget you do not have, the other needs a page you have not written, and your title tag already says which one you were aiming at.
The chain, with every assumption written down. Deliberately conservative.
The six searches in this report at an example volume a category this size supports. An example, not a measured figure.
The clicks you do not get today, once those pages sit around position three, rounded down.
Orders at 2% of those visits, the rate an online store should expect from cold search traffic.
One order a month at your own average order value, which I have deliberately not assumed.
Wipes are bought again every month, so the same customer adds up. One first order a month becomes a repeat base inside a year, and the two searches that produce them are held by brands with no more reach than you have.
Estimates, not promises. Each assumption is deliberately conservative so the number holds up.
Write the pages the searches describe: why bamboo, what is not in them, what is in them, and who makes them in Australia.
| Advertiser | Ads on record | Last ran | Headline seen | Lands on | Offer on the page |
|---|---|---|---|---|---|
| CleanLife | 0 | Nothing on record | No ad on record | cleanlife.com.au | Nothing to compare |
| Tooshies | 39 | Active now | Plastic Free Baby Wipes - Hypoallergenic Baby Wipes | tooshies.com.au | 100% plastic free and biodegradable with organic aloe and chamomile, in Coles, Woolworths and Chemist Warehouse |
| Purever | 0 | Nothing on record | No ad on record | purever.com.au | The range, with no page built for a click |
Tooshies buys the searches you sell into with thirty nine ads, leading with plastic free and hypoallergenic, and points the click at the supermarkets that stock it. Nothing is running from this business, so a parent searching bamboo wipes sees Tooshies paid and you in ninth.
Their ad clicks land on a page that names the stockists, because availability is the objection for a new brand. Purever's page has to answer the same question in the same place.
One wipe, one hand, one baby, filmed this week.
Parenting purchases are made on trust and repeated on subscription. The proof that converts is a real nappy change with your wipe, and the offer that converts is the first pack free with a subscription behind it.
One wipe, one hand, one baby, filmed on a phone this week. Put why bamboo in the first line and the first pack offer in the second.
Why this matters: a stronger headline and hook lifts click-through. Higher click-through lowers what Meta charges per click. Cheaper clicks mean more visits from the same budget, and more visits mean more enquiries. Wipes are a repeat purchase and the feed is where parents scroll at night, and neither brand here is in it.
Your title targets bamboo baby wipes Australia and the page never explains why bamboo. A parent searching that phrase wants the reason, not the range.
CleanLife holds it with a page of its own and Bunjie sits behind them. Both are brands your size, and neither has anything you do not have.
Fragrance free and sensitive skin are checked, not assumed. A short ingredient list with what is deliberately left out converts that buyer.
Wipes are a repeat purchase, and a subscribe and save option turns a search into a customer. That is the model the supermarkets cannot copy.
Neither you nor CleanLife shows a verifiable Meta ad, and the feed is where parents spend their evenings. One honest clip of a nappy change, with the first pack offer, is the cheapest test here.
Fifteen minutes on the phone, no pitch. I will walk you through the bamboo wipes page and the Australian made search first, because those two pay quickest.
Book a time with DeanAt 18 I started a corporate events company doing photo booths, DJing and photography. I could not afford an agency, so I taught myself web development, Meta Ads, Google Ads and SEO off YouTube, got myself to number one on Google, and took it to roughly $300,000.
Everything in this report I can read because I have spent my own money on the exact channels it covers. What follows is not theory. It is what I would fix first.
Founded at 18. Self-taught SEO to a number one ranking and grew it to roughly $300k.
Worked on accounts including MYOB, Heatstrip and i3Group.
Inside Sabri Suby's agency, working on multi-million dollar and international accounts.
MBA search for RMIT, Canberra, Victoria University and Southern Cross.
Rebuilt their SEO service. Four times the clients and three times the team in nine months.
Founded Results Media. Co-authored The Untold Secrets to Ranking #1 On Google.
